BEFORE
We set about reseaching The Awareness Centre to establish the key brand attributes which would drive our approach to the rebrand. The logo was simplified to three petals to represent the three core pillars (therapy, clinical practice, education) in muted colours.
The geometric petals evolved into friendly organic shapes suggesting an imperfect human element. A 'reliable' serif typeface was chosen for the text consolidating the words and complimenting the icon. The new concept were tested in key implementations to ensure it delivered a flexible and effective visual identity.
The Solution
Rebranding of The Awareness Centre; offering counselling and therapy services in South London, in collaboration with @weareallmarketing who were appointed to deliver a marketing strategy, improve the function of the website and create an enhanced programme of activity across social channels.
Bewt partnered to evolve the existing visual identity to create a wider visual language that would elevate this activity. The new concept would need to be sympathic to established brand colours and assets.
