BRAND VISUAL IDENTITY / LOGO DESIGN / GRAPHIC DESIGN / CONTENT CREATION / DIGITAL DESIGN
Velvet Skin & Laser
The Brief
Create new logo design and visual identity for Velvet Skin & Laser; leaders in aesthetic treatments in West London, in collaboration with REIS Design.
Interior designers REIS Design are specialists in delivering successful beauty spa environments. As they began developing a new salon space for Velvet Skin & Laser it became apparent that the existing logo would not fit their vision.
The Solution
We set to work analysing the aspirations of the new brand to identify the key attributes that would guide the creative process. The brand name is long so we deduced best to keep this simple and pair with an effective symbol which would provide flexibility across touchpoints.
The symbol was devised by combining 3 key elements that reflected the brand. The solution is a digital first logo and visual identity that could also be implemented successfully across salon interiors and shop front.
BEFORE
